A very common marketing strategy that has been in use for years is using promotional products. This marketing method is an effective way of drawing customers’ attention and building brand visibility. Many businesses nowadays, both big and small, recognize the importance of custom promotional products in Australia.
If you’re a business owner or a marketing specialist and are looking for ways to promote your brand, then we are here to help you. We have listed a few reasons to convince you to get custom promotional products and branded merchandise here in Australia.
You are guaranteed to have a Low-Cost Effective Marketing
It may be a dream for companies to afford a huge advertising campaign that spreads in different media, but nowadays, there are many low cost yet effective marketing strategies that both big and small companies can use. And yes – using custom promotional products is on top of them. You don’t need to spend heaps or blow off your company budget just to market your brand. Custom promotional products are not only cheap and affordable, but are also very effective tools that will surely help you achieve your targets and goals.
You can instantly build brand recognition
One way to make use of custom promotional items with your brand logo is by giving them away as freebies to the public. This way, people can then identify your company and your products immediately when they spot your logo. In fact, according to many statistics, 89% of consumers can recall the brand or advertiser of a product they have received in the last two years. Indeed, custom promotional products are good investments for your brand as they instantly build brand recognition.
You can greatly increase your brand’s exposure
Another reason why you need to invest more on promotional products than any other marketing strategy – say billboards, or online ads, is that promotional products are more practical and are used by consumers more. A custom tumbler or a custom logo cap will be used by a person numerously and will not only get to see and remember your brand numerously by themselves, but also by the people around them, thereby increasing your brand’s exposure.
No need for business cards
Custom promotional products also serve as instant business cards. Giving away promotional products with your brand logo, contact details, and other information is the same as handing out business cards but with even better results. Business cards are mere cardboards that are usually thrown away or forgotten, while custom promotional products are being used by customers. Also, custom promotional products give so much more appeal and give people more knowledge about your business.
You can build customer loyalty
With the reasons listed above, it is predictable that you will also get to build customer loyalty. As long as you use high quality materials that customers will enjoy using, then surely they will keep coming back for more. Remember that there may be a huge competition in the market, so you also need to stand out from other promotional items by carrying high standards in your promotional products.
PromoPromo is an online hub of promotional products and branded merchandise. While we are based in Sydney and mainly serve the Australian market, we also happily cater to international orders. We carry a wide range of products that can easily be personalised with your own branding and we also have a huge array of products that are perfect as gifts for any occasion. Contact us so we can start creating your custom promotional products!