There are many ways to market your company, and while some people might think that those techniques are outdated or ineffective, there is no denying the fact that promotional products have been a staple of marketing campaigns for decades.
Eco-friendly custom promotional products can be an effective way to promote your brand. Not only does it benefit your business, but it also benefits the environment. In this post, we’ll explore how you can use eco-friendly custom promotional products to market your brand!
What are eco-friendly custom promotional products?
Are you looking for a unique way to market your products and brand? Promotional products are a great way to promote your company and stay top of mind with potential customers.
But, eco-friendly custom promotional products are on a different level. Not only do they benefit your brand the way a standard promotional product would, but they also bring these benefits in an eco-conscious manner. That means you’re benefitting your brand and the planet.
Why use eco-friendly custom promotional products
Doing this can bring a ton more advantages for your business. Here are some of them:
Eco-friendly promotional products are an effective way to communicate a message
Depending on the designs of these eco-products, they can communicate what type your business is. They can also provide a clear indicator of your brand’s values. For example, if you’re using promotional products that are eco-friendly, it may communicate that you’re brand respects and supports the earth.
Eco-products are great sources of contact information
Eco-friendly promotional products are a great way to get your contact information out there. Just put your telephone number, email or store address, and potential customers can find you easier.
Eco-products are great giveaways.
One of the primary concerns most people have with giveaways is plastic wastes and pollution. But with eco-friendly custom promo products, you can be assured that your giveaways will not harm the environment. Eco-friendly promotional products are more sustainable and less wasteful than most other types of marketing product.
How to Market Your Brand with Eco-Friendly Promo Products
If you’re looking to leverage eco-friendly promotional products, then read the guide below.
First, decide what items you want to use for custom promo products.
When you scroll down below, you’ll discover the different promo product ideas you can use for your brand. But in a nutshell, promo items can be anything from an eco-friendly notebook, personalised pens to eco-friendly tote bags.
Design your eco-friendly promo items
For as long as they are aligned with your brand’s value and they have your brand’s design, then they’re good to go. Add your company name, brand tagline or logo on them. You can also print models using your products on them. This helps them imagine the kind of life they can have after using your product.
Decide how you want to distribute them
Promo items can be given out as gifts to potential and current customers. You can also use them for a contest or as a giveaway during an event. This is great because when they come back, you’ll know that it was your promo item that did the trick!
Ideas for Your Eco-Friendly Promotional Products
Ready to promote your brand but not sure what items to use? Here is a list of product ideas you can take inspiration from!
A4 Jute Shopper Bag – Shopping bags are a great item for promoting your brand. They can be used to carry groceries and other things. They are proven useful and practical. This is why they’re such an effective marketing tool!
A4 Non-woven bags – Non-woven bags are perfect for tradeshows and conferences. They have long carry handles and can be printed in many available colours like black, navy, royal blue and so on.
A5 Eco Notepad – This eco-friendly notebook has 100 pages, and is fully recycled. It also comes with a matching pen. You can put your brand logo and decoration on the front cover as a screen print.
Bamboo Push Button Ballpoint – This eco-friendly item is made from one of the world’s fastest-growing plants, bamboo. It’s a perfect giveaway during a conference, a company party and so on. They’re great giveaways if your customers are other businesses, or if your customers are office workers or still schooling.
Cork Barrel Ballpoint pen– This one’s made from a wheat fibre button, clip and tip. It’s available in a natural colour, exuding that nature-loving vibe.
Cotton Tote bag – This one is a colourful item. It’s made out of wool after all. You can put your brand logo and other decorations on either side of the bag through screenprint or Supacolor.
EcoFlap over satchel – This item has an adjustable shoulder strap and flap with velcro closure. It’s perfect for brands who want to give their customers a little bit of luxury.
Personalised 4 Piece Bamboo Baby Spoons – This eco-friendly set of spoons are a great gift and addition to the kitchen. They’re made from natural bamboo and can be engraved on. To customize, add your own thoughtful message or brand tagline.
Ready to promote your brand using eco-friendly custom promotional products?
Each eco-friendly item will have a different set of benefits. And they’ll fit different types of brands and target customers as well. So, assess which ones’ perfect for representing your company values and brand identity.
These items are all environmentally friendly and made with natural materials, making them perfect as giveaways or gifts to clients or employees.
If you want to market your brand in the most creative ways possible, consider working with us for your Eco-friendly custom promotional products! Visit our store here to explore your different options, or send us a message here to inquire.