Do you find it difficult to start selling promotional products? If you’re worried about ordering something too expensive and won’t sell, we understand your challenge. It can be a daunting task at first or you fear making mistakes.

So how do you know what promotional products might work best for your business? This article will help answer these questions. Keep reading below to see tips on how to choose your promotional products. 

What are promotional products?

Promotional products can promote a business, organization or product. Often, they are branded with logos and messages in order to promote your brand and its values. You can also sell them as branded items to add a new income stream or start a business.

Here are some of the benefits of selling promotional products:

1- They can be a new source of income for an existing business.

2- They can be a unique and profitable way to promote your business.

3- Branded products can help increase brand awareness. They can attract new customers to your brand.

Deciding Your Promotional Products

The choice of promotional products is crucial. They must meet your customers need to generate more revenue.

Here are a couple of things to consider when it comes to choosing your promotional products.

Who is your target market?

If you have an existing business, try to consider who your target market is. When you do this, you’ll get more insight on what kind of promotional products will be most profitable.

Here’s an example if your target market is gym-goers. They often need breathable shirts and tumblers at the gym. Then your promotional products can range from sports apparel to branded tumblers. You can notice that there’s an existing demand and there are problems that the product solve. These factors are crucial to making sure a promotional product is profitable.

What is your budget?

To stay profitable, it’s important to gain awareness of your current budget.  Will promotional products be a small part of your marketing budget or will they make up the majority?

A promotional product can cost anywhere from $0.50 to $100,000 depending on what you’re looking for and how many pieces you’ll need. A promotional product that costs more than half of your marketing budget is not ideal because it may not sell as effectively as you thought it would.

Try to test the waters with the product first before you go further with your investments. The same goes for people wanting to sell branded items. It’s important to test the product before investing full-blown on these items.

Have others been successful at selling the same products?

It’s important to look at businesses in a similar industry or niche. That’s because other’s journey in selling these promotional items can be proven insightful. They can serve as your guide as to what to do and what not to do.

List down some of the brands that sell similar products. What were their challenges and advantages for selling it? How can you avoid these challenges? How can you leverage the advantages? Once you answer these questions, you can make smarter decisions in the manufacturing and distributing your promotional products.

The Different Product Categories

Once you’ve done your research as mentioned above, you’re ready for the next step. Choose your product category. A product category is a kind of branded product you’ll sell. Here are some of them:


custom printed bagscustom printed bags

Bags are promotional products that are very popular. They have high demand, and they’re not too pricey to produce. The type and the design of the bag vary depending on your target customer.

They can be business bags, computer bags, conference bags, cooler bags, eco-bags, school bags and sports & duffel bags.

Find a unique design to fit your target more effectively. Add your brand logo, and flaunt a bag that’s truly yours.



Apparel is a popular choice for promotional products. They’re easy to customize. The design and type of apparel you make will strongly depend on the type of customers you want to target.

Examples of apparels are aprons, fleece, hoodies, jackets, polo shirts, tee shirts and women’s wear. 

To customize, hire a graphic designer for the designs and choose your set of colours carefully. Identify the type of material you want to use as well. Lightweight materials like cotton and polyester can help you save money on production costs.

School and office essentials


These branded products are perfect if you’re targeting office workers and students.

If you’re selling notebooks, your design often comes down to the type of material you use and the type of notebook you want to make. Put designs on the front and make it relevant to your target customers. The same can be said with pens. You can engrave designs on them or choose different colours. 



Homeware products are perfect for moms and dads looking to upgrade their kitchen. There are flasks & cocktail mixers. There are kitchenware and mugs. 

Turning these items into branded products is easy. You can just add or print your logo on the homeware and you’re good to go. 



Accessories are perfect branded items because almost anyone can take advantage of them.

Cufflinks – Cufflinks are great for those looking to add a personal touch. Cufflinks can be customized with your logo. Give them as promotional gifts or sell them to make money.

Keyrings – Almost anyone can benefit from keyrings. For the design, you can choose between metal keyrings, wood designs and PVC. You can even choose embroidered designs if it fits your target market.

Tie bars – This is great if you’re targeting men and women looking to give gifts to their male family members.

Ready to choose your promotional products?

Promotional products are perfect for first-businesses or those looking to gain brand awareness. For your custom promotional product needs, go visit our online store or send us a message.